Led the strategic decision to unify the company's B2B and B2C authentication methods. I drove the project to replace multiple confusing sign-in portals with a single, streamlined flow for all users. This initiative simplified the sign-up process and empowered users to self-select their account type, significantly reducing friction and support calls.

I spearheaded the development and launch of an open-architecture financial calculator, a key strategic tool for our users. This interactive calculator empowered clients to model hypothetical investment outcomes by inputting their own data, enabling them to make informed, data-driven decisions about fund reallocation.

To enhance transparency and efficiency, I drove the development of a dual-purpose portal for our B2B producers and B2C clients. By implementing a sophisticated, role-based authentication system, we delivered a tailored experience where each user's access to policy data and actions was determined by their credentials. This streamlined communication, empowered users with self-service capabilities, and created a single source of truth for all parties involved.

To solve design inconsistencies and slow development, I built a robust design ecosystem from the ground up. The system supported multiple brand themes and provided a library of defined layout patterns and rules. This directly improved designer-engineer communication, enforced brand and UX cohesion, and made the process of building new features faster and more predictable.