Earlier product design

Product design at Delaware Life and Group 1001, before the multi-brand design system. Most of how I work now comes from designing in a regulated industry.

Early work

Shorter projects from before financial services.

  • Dolphins Cancer Challenge

    Miami Dolphins · Marketing coordinator · 2018

    Problem
    The event site tried to say everything at once, so the cause, donating, and signing up to ride competed for attention.
    What I did
    Redesigned the site to be less busy and focused on three things: awareness of the cause, donations, and an easy path to registration. Added a section showing where the money goes.
    Outcome
    Registrations rose that year, and so did donor giving.
    Visit dolphinscancerchallenge.com
  • Beach Street

    Reef-safe skincare · Web designer and developer · 2021

    Problem
    The skincare brand needed a stronger online store to sell its products and tell its story.
    What I did
    Redesigned and built the brand's website.
    Outcome
    Better press coverage and an increase in sales.
    Visit beach-street.com