Work

Work

Everything I've worked on, in one place. The current work is AI product infrastructure and design systems. The earlier work is product design in insurance and financial services, where I learned most of how I work now.

Current work

Earlier product design

Delaware Life and Group 1001, from before the multi-brand design system.

Early work

Shorter projects from before financial services.

  • Dolphins Cancer Challenge

    Miami Dolphins · Marketing coordinator · 2018

    Problem
    The event site tried to say everything at once, so the cause, donating, and signing up to ride competed for attention.
    What I did
    I cut the clutter and focused the site on three things: awareness of the cause, donations, and an easy path to registration. I also added a section showing where the money goes.
    Outcome
    Registrations rose that year, and so did donor giving.
    Visit dolphinscancerchallenge.com
  • Beach Street

    Reef-safe skincare · Web designer and developer · 2021

    Problem
    The skincare brand needed a stronger online store to sell its products and tell its story.
    What I did
    I redesigned and built the brand's website.
    Outcome
    Better press coverage, and sales went up.
    Visit beach-street.com

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